Needham, MA: Creative Warehouse

Creative Warehouse is a yarn experience like none I've ever had. Tucked in the corner of an industrial park, the shop truly lives up to its name. The store is located just a few minutes off Rt. 95, and the driving directions on the website are clear and thorough. The store is marked outside with a cheerful sign saying "open", so I found it easily from the parking lot.

The first thing that struck me was a sign on the door: Yarn of the Day, 20% off. It listed the yarn (which of course I now forget), but I thought it was a cool idea.


The entrance of the store is, in a word, overwhelming. Picture a mountain of yarn (most of it in bags), as high as the very high ceilings, tumbling off shelves onto the floor. It's a warehouse, all right, and it feels like one, too.





The next section of the store features the cash register area, and the pattern area.
Patterns are spilling out of spinner racks and wall racks, and there are more patterns than I've ever seen in before in one place. They are organized and labeled with pattern type (shawls, scarves, afghans), but it's still quite overwhelming.

Then, moving back into the store, more yarn. Much more yarn. Yarn everywhere. Brown Sheep, Cascade and Encore, but also Jamieson, Colinette, Berroco, and many brands that I'd never heard of. Sample garments hang from racks and bags are interspersed throughout, but it's still a lot of yarn. I'm not quite sure how it's organized -- if I had to guess I'd say by weight. I was pulled to one fixture that contained some luxury yarns: Schaefer Elaine, cashmere and wool blends, Great Adirondack hand-dyes. Across the aisle was sock yarn -- Sockotta, Trekking, and Colinette Jitterbug. There were a few hanks of Mountain Colors Weavers Wool quarters there as well.

Several people were sitting at a large table in the middle of the store. A staff member saw me browsing and asked if I needed any help. When I told her it was my first time in the store, she welcomed me, and told me that they were looking at new fall yarns -- I should come over and take a look with them. I went over and realized that they were meeting with a yarn rep, and she was asking customers for input as they sat and knit.

When I asked about pricing, she handed me a price list and explained how it was arranged. I carried this with me as I shopped through the store. Yarns seemed to be priced pretty close to suggested retail, except for 'final sale' yarns that were discounted. She also told me that they were having a sale, and handed me a coupon for 15% off all yarns, needles and books, good through the end of the month.


Then I found the books. Lots of books -- even some that were out of print. I found Charlene Schurch's Knitting Marvelous Mittens, which I had been trying to find without paying the $100 price that the book sells for online. That alone made this trip worthwhile.


The notions wall features needles by Addi, Lantern Moon, Brittany, and Clover. These are self-serve and easy to browse. Other things the shop carries: knitting bags, and lots of them. Hanne Falkenberg kits, SOAK fabric wash, shawl pins, reading glasses, many kits of all kinds.

At the beginning of this review, I described the shop as "an experience" and that's really the only way I can explain it. At first glance, you may think that there is nothing there that interests you, and that's it's too confusing and cluttered to shop. But once you get in, you are there for a long time. There's so much to look at that it's sometimes hard to concentrate.

But what truly impressed me about this shop was the friendliness and helpfulness of the staff. I'd have to say that it was the best welcome I'd ever received from any yarn store. It's the kind of place where you feel like a "regular" from the first hello. I will definitely return.